Google Ads · Shopping · Performance Max
Google Ads agency in Romania that checks the measurement first
In shortWeDevelop is a Romanian software company that manages Google Ads, Shopping, Performance Max and related paid channels for e-commerce and B2B businesses in Romania and abroad. Tracking is verified before budgets are scaled, and because engineers sit with the marketers, landing pages and feeds can be changed rather than merely criticised. It fits advertisers who know their margins and want decisions made on real orders and leads.
At a glance
- Provider
- WeDevelop, a software company from Romania
- Clients
- Romania, the EU, the UK and North America
- Languages
- English and Romanian
- Invoicing
- EUR, GBP or RON
- Pricing
- Quoted after scoping, from your brief
- Contact
- office@wedevelop.ro
01Is this for you
When to bring in a Google Ads agency
Outside management earns its fee when the account is limited by something you can name. These are the common limits.
- The ad platform reports more conversions than your shop or CRM can find.
- You run Shopping or Performance Max, and the product feed looks like the weak point, not the bidding.
- Spend has grown, but nobody can say which campaigns make money after margin.
- Ads point at generic pages because nobody has time to build campaign landing pages.
- You sell in more than one market or language, and the account was never structured for that.
- Not a fit yet: the page you would advertise does not convert, or you do not know what a new customer may cost. Sort that out first, because ads only make the problem more expensive.
02Where it starts
The four usual starting points
Most advertisers come to us in one of these situations, and the first weeks look different in each.
Account audit
A review of structure, search terms, feeds and conversion data in your existing account, with a written view on what to keep, rebuild or switch off.
Measurement repair
Conversion tracking, enhanced conversions, offline import and Consent Mode v2, checked against actual orders or leads before anyone touches a bid.
New account launch
Keyword and audience research, campaign structure, ads in Romanian and English and a budget plan, in an account registered to you.
Feed and page work
Merchant Center titles, attributes and custom labels, plus pages built for a specific campaign by the same company that runs the ads.
03Which option
Search, Shopping, Performance Max or Meta: where budget goes first
Each campaign type answers a different question: is someone already looking, or do you have to create the demand? The right mix follows from your product, your data and the size of the account.
| Channel | Best when | Trade-off |
|---|---|---|
| Google Search | Buyers type what they want, which covers most B2B services and high-intent product queries. | Limited by how many people search, and popular terms can be expensive. |
| Shopping | You sell products and can keep a clean Merchant Center feed with reliable prices and stock. | Results lean heavily on feed quality, and you have less say over which searches trigger each product. |
| Performance Max | E-commerce with a good feed and enough conversions for the automation to learn from. | Less transparency, and it can take credit for brand traffic that would have converted anyway, so it needs exclusions and segmentation. |
| Meta (Facebook, Instagram) | People are not searching for your product yet, but a visual offer can create interest. | Creates demand instead of capturing it, so the path to a sale is longer and creative needs regular renewal. |
| B2B deals where job title and company matter more than the search term. | Clicks tend to be costly, so the deal value has to carry them. |
Most accounts start with Search or Shopping because the intent is already there. If an account is too small for automation to learn, we advise against Performance Max rather than run it for appearances.
04Cost
What decides the cost of managing Google Ads
Two separate costs are involved: the media budget, which stays in your own account, and our management fee, which is flat, monthly and based on scope, not a percentage of spend. These factors set that scope.
| Factor | Why it matters |
|---|---|
| State of the tracking | Broken or duplicated conversions have to be repaired first, and the effort depends on your platform and on who can deploy. |
| Channels and campaign types | Search alone is a smaller job than Search, Shopping, Performance Max and Meta together. |
| Markets and languages | Each market needs its own structure, ad copy and budget decisions. |
| Feed condition | A messy product feed can take more work than the campaigns that depend on it. |
| Landing pages | Using pages you already have adds nothing. New campaign pages are design and build work. |
| Creative | Meta and Demand Gen need a steady supply of tested visuals, which Search does not. |
A flat fee also removes the awkward incentive of an agency that earns more when you spend more. Sometimes the right answer is to spend less.
05How to start
From account access to scaling what works
Share access and numbers
Read access to Google Ads and analytics, your margins, the cost per customer the business can afford, and your markets.
Audit account and data
We compare what the platform reports with real orders or leads, then write down what has to change.
Fix tracking, then launch
Conversions are confirmed before any budget is scaled, and the account stays in your name throughout.
Learn
Small budgets across variants, search terms reviewed weekly, losing variants cut.
Scale the winners
Budget moves toward what produces profitable leads or sales, reported by campaign in a dashboard you can read without us.
06For an accurate quote
What to include in your Google Ads request
We can give a useful first answer from a handful of commercial facts.
- Whether an account already exists, and who owns it.
- Your current monthly budget, or the range you are considering.
- Average order or deal value, and the margin on it.
- Where orders and leads are finally recorded: shop, CRM or ERP.
- Markets, languages and seasonal peaks.
- Whether you have a Merchant Center feed, and how it is produced.
07Questions
Questions buyers ask a Google Ads agency
How much does a Google Ads agency cost in Romania?
Our fee is a flat monthly amount set by scope and agreed in advance, once we have seen the account. Channels, markets, feed condition and landing page work move it most. Media spend is separate and goes straight to the platforms from your account.
What budget do I need for Google Ads?
You need enough to collect real conversion data in your niche, which depends on click prices, your conversion rate and the cost per customer you can afford. We work it out from those numbers, and if the budget is too thin to learn anything, we tell you before launch.
How long until Google Ads brings results?
Ads can start serving soon after launch, but treat the first month as learning, with small budgets and losing variants cut. Budget moves to what works from the second month. Nobody can promise a specific cost per lead in advance, because it depends on your market and offer.
Can you take over our existing Google Ads account?
Yes, and we begin by checking the data, since an account that looks badly managed is often just badly measured. We keep whatever history is useful and restructure only what is not working, so you do not throw away what the account has learned.
Will the Google Ads account be ours?
Yes, it stays in your name with us added as users, along with analytics and tag containers. If the collaboration ends you remove our access, and your campaigns and history remain exactly where they were, with nothing to rebuild.
Is Performance Max right for a small account?
Usually not, because the automation needs enough conversions to learn from and a small account rarely supplies them. Tightly controlled Search often teaches you more at that stage. Once the feed and volume are solid, we test it with brand exclusions and separate asset groups.
Do you run Google Ads campaigns outside Romania?
Yes. We write ads in Romanian and English, and our clients are in Romania, the EU, the UK and North America. For campaigns in another language, your team or a native writer would need to supply or check the copy.
Request a quote
Describe what you need. The enquiry goes to our team, and we reply by email with the next step.