B2B content · English and Romanian
B2B content marketing agency that writes from your specialists
In shortWeDevelop is a Romanian software company whose marketing team produces B2B content in Romanian and English: guides, case studies, comparisons, newsletters and LinkedIn material, written from interviews with your specialists. It suits companies with real expertise, a long sales cycle and no time to write. Because engineers work alongside the writers, publishing, site structure and landing pages are handled by the same team rather than passed along.
At a glance
- Provider
- WeDevelop, a software company from Romania
- Clients
- Romania, the EU, the UK and North America
- Languages
- English and Romanian
- Invoicing
- EUR, GBP or RON
- Pricing
- Quoted after scoping, from your brief
- Contact
- office@wedevelop.ro
01Is this for you
When B2B content is worth paying for
Content rewards companies that know more than they have ever published. It suits you if several of these sound familiar.
- Sales keeps answering the same questions by email, because no good document exists to send.
- Your specialists know far more than your website suggests, but nobody writes it down.
- Deals take months and involve several people who do their own research.
- You sell in Romania and abroad, and one language version reads like a translation.
- You have a blog, but nobody can say what it has done for the pipeline.
- Not a fit: you need leads this month, your specialists cannot spare any time, or you simply want a high count of posts. We would try to talk you out of that last one.
02What you get
What a content programme is made of
The output is written material, but most of the value comes from the planning and from getting knowledge out of busy people.
Editorial plan
Audiences, the questions they ask at each stage, and topics matched both to search demand and to what sales actually hears.
Expert-led production
Articles, guides and landing pages drafted from short interviews and returned to your specialists for review.
Sales material
Case studies, comparisons and answers to common objections that your team can send after a call.
Distribution
LinkedIn and newsletter versions planned along with each piece, so a publication reaches people who were not searching.
03Which option
What should a B2B content programme lead with?
Budgets rarely stretch to everything at once. The right lead format depends on whether your buyers search, whom they trust and what sales is missing today.
| Approach | Best when | Trade-off |
|---|---|---|
| Sales-led material | Sales lacks case studies, comparisons and answers to send after a call. | Few pageviews. You see its effect in deals and in the feedback from sales rather than on a traffic chart. |
| Search-led guides | Buyers search for the problem or the category, with enough demand to justify the effort. | Slow to compound, and it needs a crawlable site and a separate plan per language. |
| LinkedIn and newsletter | Buyers are not searching yet, and a recognisable expert can build trust. | Reach depends on the platform and on regular participation from real people at your company. |
| High-volume, AI-heavy publishing | Almost never as a strategy, although AI does help with research and first drafts. | Generic text that tends not to earn visibility and that sales would not forward to anyone. |
For most B2B companies we start with what sales can use immediately, then extend the same knowledge into search and social. Nothing here assures leads; it gives your buyers a reason to trust you sooner.
04Cost
What decides the cost of B2B content
A content quote is mostly a question of how many pieces, how hard they are to get right, and how far they have to travel afterwards.
| Factor | Why it matters |
|---|---|
| Volume | For most B2B clients, two to four substantial pieces a month is a sensible range, and that number drives the estimate directly. |
| Technical depth | An engineering or medical subject needs more interviewing, checking and review than a general overview. |
| Languages | Romanian and English are written natively, with keyword research done per market, which is more work than translation. |
| Formats | Short video and motion graphics need production on top of the writing. |
| Social management | Strategy and assets for your team to post cost less than complete handling with scheduling and community management. |
| Digital PR | Outreach and earning placements is separate effort, and nobody can promise which publications will say yes. |
Your specialists' time counts too. Plan for around thirty minutes a month from each person we interview.
05How to start
From what you already have to a working rhythm
Collect what exists
Presentations, proposals, support articles and the questions sales hears most often.
Strategy and calendar
Who you are writing for, what they need at each stage, and the first pieces in priority order.
Interview, draft, review
Short conversations with your specialists, then drafts for their review. Nothing goes out that your expert would not sign.
Publish and distribute
Each piece ships with its social versions, a newsletter slot and a note on how sales can use it.
Measure
Organic entries, assisted conversions, influenced leads and which pieces sales actually sends.
06For an accurate quote
What to include in your content request
You do not need a content strategy before you write to us. These answers are enough.
- Who you sell to, and who signs off the purchase.
- The questions your sales team answers most often.
- Which specialists could spare about thirty minutes a month.
- Existing material worth reusing, such as proposals or presentations.
- Languages and markets you care about.
- The channels you already use, and who approves publication.
07Questions
Questions buyers ask a B2B content agency
How much does B2B content marketing cost?
It scales with the number of pieces, languages, technical depth and whether social and video are included, so we quote once we know the programme you want. A clear monthly volume and a short list of topics make a more reliable basis for an estimate than a ready-made package.
How long until content marketing generates leads?
Expect months rather than weeks: search-led content realistically needs four to eight months to compound in a competitive market, though sales material is useful from the day it is ready. We cannot promise a lead count, because that depends on your market and your offer.
How many articles a month does a B2B company need?
Fewer than most calendars suggest, as two to four substantial pieces plus consistent distribution suit most B2B companies. If your market is narrow, a smaller number of strong pieces can be enough. Daily posting that nobody finishes reading is usually wasted money.
Can you write about a technical product you do not know?
Yes, because the knowledge comes from your specialists rather than from us. We interview them, draft, and send it back for review. For regulated or safety-critical subjects, nothing is published until your expert has confirmed that each claim is correct.
Will you use AI to write our B2B content?
For research, outlines and first drafts, yes, and we tell you that openly. Every published piece is then rewritten and fact-checked by a person and approved by your expert. What makes a piece hard for competitors to copy is what your people know, not the drafting tool.
Should we translate our content or write it separately for Romania?
Write it separately wherever search behaviour and buying context differ, which is more often than people assume. The core knowledge can be shared, but examples, phrasing and keywords should come from the market. Straight translation is acceptable for reference material that nobody searches for.
Can you also run our company LinkedIn?
Yes, including planning, production, scheduling and community management, or just strategy and assets while your team posts. In B2B it usually helps when a real specialist's name stands behind the posts, so we often suggest combining the company page with one or two people.
Request a quote
Describe what you need. The enquiry goes to our team, and we reply by email with the next step.