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Insights
Practical notes on commerce platforms, integrations, infrastructure and search — written by the people doing the work.
Latest articles
The Next.js SEO checklist we actually use
Rendering strategy, metadata, canonicals, hreflang, structured data, sitemaps and Core Web Vitals — the concrete list we run before a Next.js site goes live.
Read moreFive ways ERP integrations quietly fail
Duplicate orders, silent failures, synchronous coupling, unmapped edge cases and no reconciliation — the five patterns behind most integration incidents we are called into.
Read moreMagento 2 or WooCommerce: how to actually decide
The honest decision criteria — catalogue size, pricing complexity, ERP dependency and who maintains it — rather than a feature table that favours whoever wrote it.
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