Spend that answers to a spreadsheet
Paid media is only as good as the data underneath it.
Half of the underperforming ad accounts we take over are not badly managed — they are badly measured. Duplicated conversions, missing offline revenue, consent-blocked tags. We fix the measurement first, then optimise against real margin instead of reported clicks.
Technologies
01Capabilities
Measurement before spend
Conversion tracking, enhanced conversions, offline import and consent handling verified before we touch a bid. Optimising on broken data is worse than not optimising.
Feeds that actually sell
Merchant Center feed quality, titles, attributes, custom labels and margin segmentation — usually the single biggest lever in Shopping performance.
Profit, not ROAS theatre
We work to contribution margin and new-customer value, so we do not celebrate a ROAS built on discounted repeat buyers who would have come back anyway.
Landing pages included
Because we build websites, a campaign can ship with a page designed for it — rather than pointing paid traffic at whatever exists.
02Scope
What is included
- Google Ads: Search, Shopping, Performance Max, Demand Gen
- Meta, Instagram, LinkedIn, TikTok and Microsoft Ads
- Account audit, restructure and negative keyword hygiene
- Merchant Center feed optimisation and troubleshooting
- Conversion tracking, enhanced conversions and offline import
- Server-side tagging and Consent Mode v2 implementation
- Landing page design, build and testing
- Creative testing frameworks and ad copy in EN and RO
- Budget planning, forecasting and margin-based bidding strategy
- Transparent reporting with full account ownership
05Questions
Frequently asked questions
Do we keep ownership of the ad accounts?
Always. Accounts stay in your name with us as a user, not the other way around. If we part ways, nothing has to be rebuilt and no history is lost.
How is your fee structured?
A flat monthly management fee based on scope, not a percentage of spend. A percentage model rewards us for spending more of your money, which is the wrong incentive when the right answer is sometimes to spend less.
Is Performance Max worth it?
Often yes for e-commerce with a good feed, but only with proper structure — brand exclusions, asset group segmentation, and honest attention to how much credit it takes for traffic that would have converted anyway. We run it with those controls, or advise against it when the account is too small to learn from.
06Nearby
Related services
SEO — Technical, Content & International
Technical SEO, content strategy and international hreflang architecture — done by people who can also ship the fix, not just file a ticket about it.
Digital marketingConversion Rate Optimisation
Research-led CRO: analytics and session data, user testing, hypothesis-driven experiments and a checkout that stops leaking orders.
Digital marketingContent & Social Media Marketing
Bilingual content strategy, editorial production, social media and digital PR — built to earn search visibility and to give sales something worth sending.
What we do
PPC — Google Ads, Meta & Paid Media
Google Ads, Shopping, Performance Max, Meta and LinkedIn campaigns built on clean conversion data — with the tracking fixed before the budget starts.