Numbers you can act on
If the tracking is wrong, every decision after it is too.
Browser-side tracking loses a growing share of events to ad blockers, ITP and consent choices. Server-side tagging recovers much of it lawfully, and a properly modelled GA4 property turns the result into something a finance director will accept.
Technologies
01Capabilities
Server-side tagging
A first-party endpoint under your own domain improves event durability and gives you control over exactly what is shared with each platform.
Consent handled properly
Consent Mode v2 with a compliant CMP, so measurement degrades lawfully instead of either breaking or ignoring the rules.
Modelled, not just installed
Events and parameters designed around your funnel, with a documented measurement plan the whole team can read.
Reporting people use
Looker Studio or BigQuery dashboards answering specific questions, replacing the monthly export nobody opens.
02Scope
What is included
- Measurement plan and event taxonomy design
- GA4 implementation, audit and migration cleanup
- Google Tag Manager and server-side GTM setup
- Consent Mode v2 and CMP integration
- Enhanced e-commerce and offline conversion import
- Meta Conversions API and platform-side integrations
- BigQuery export, data modelling and warehousing
- Looker Studio dashboards and automated reporting
- Self-hosted Matomo for privacy-sensitive organisations
- Attribution modelling and marketing mix reporting
05Questions
Frequently asked questions
Is server-side tracking a way around consent rules?
No, and anyone selling it that way is a liability. Consent still governs what you may collect and share. Server-side tagging improves data quality within those rules and gives you control over what leaves your domain — that is the legitimate benefit.
Our GA4 numbers do not match our shop. Why?
Usually a mix of duplicate events, missing purchase parameters, consent-blocked hits, cross-domain issues on payment redirects and different attribution windows. An audit typically explains the gap within days, and closing it is normal implementation work.
Can we use something other than Google Analytics?
Yes. Self-hosted Matomo keeps all data on your own infrastructure, which some organisations require. We will be honest about the trade-offs — reporting depth and ad platform integration are the main ones.
06Nearby
Related services
SEO — Technical, Content & International
Technical SEO, content strategy and international hreflang architecture — done by people who can also ship the fix, not just file a ticket about it.
Digital marketingPPC — Google Ads, Meta & Paid Media
Google Ads, Shopping, Performance Max, Meta and LinkedIn campaigns built on clean conversion data — with the tracking fixed before the budget starts.
Digital marketingConversion Rate Optimisation
Research-led CRO: analytics and session data, user testing, hypothesis-driven experiments and a checkout that stops leaking orders.
What we do
Analytics & Server-Side Tracking
GA4 implementation, server-side tagging, consent mode and dashboards — so marketing decisions rest on data that survives ad blockers and cookie rules.