Real-time 3D in the browser
Real-time 3D that sells the product, not just the demo.
A 3D configurator is only worth building if it loads fast on a mid-range phone, reflects real pricing and stock, and pushes a valid order into your ERP. We build the whole chain: the render, the rules engine behind it, and the integration that turns a configuration into a quote.
Technologies
01Capabilities
Configurators wired to reality
Option rules, compatibility constraints, live pricing and stock — a configuration that cannot be built is never offered, and the finished spec lands in your ERP as an order.
Budgeted for mobile
Draco and KTX2 compression, LOD meshes, lazy scene loading and a measured frame budget. We target a smooth experience on a three-year-old Android, not on a workstation.
Scroll-driven storytelling
Product reveals, exploded views and camera choreography tied to scroll — the kind of page that makes a technical product feel understandable.
Accessible and indexable
The 3D layer sits on top of real HTML content, so the page still ranks, still reads in a screen reader and still works when WebGL is unavailable.
02Scope
What is included
- 3D product configurators with pricing and ERP hand-off
- Interactive showrooms and virtual product tours
- Scroll-driven WebGL landing pages
- CAD and glTF asset pipelines with mesh optimisation
- Custom GLSL shaders and material work
- Architectural and interior visualisation on the web
- AR-ready model preparation for iOS and Android
- Performance profiling and frame-budget optimisation
- Integration with Magento, WooCommerce or a custom backend
03What actually pays for itself
3D is a sales tool, not a decoration
The 3D projects that return their cost have one thing in common: they remove a step from the sales process. A configurator that produces a correct, priced specification means fewer clarification emails, fewer wrong orders and a quote the customer trusts. A visual product tour means a technical buyer understands the difference between two variants without a call.
The projects that disappoint are the ones where the model is beautiful and disconnected — no pricing rules, no stock awareness, no route into the ERP, and a 40MB download that never loads on mobile.
So we start from the commercial question, not the render. What decision is the customer stuck on, and what would unstick it? Then we build the smallest scene that answers it, wire it to your real data, and only then spend time on the lighting.
05Questions
Frequently asked questions
Will a 3D page slow our site down?
Not if it is engineered. The scene loads lazily after the page content, geometry and textures are compressed, and the initial payload for a typical configurator lands around one to three megabytes. The surrounding page keeps its Core Web Vitals scores because the 3D layer never blocks the first render.
We have CAD files. Can you use them?
Yes. STEP, IGES, SolidWorks and Rhino files all need retopology and decimation before they belong in a browser — a CAD assembly is often millions of triangles. We run that conversion, bake materials, and give you a clean glTF library you own and can reuse for print and AR.
Can the configurator connect to Magento or our ERP?
That is the normal request. The configurator reads live options, pricing and stock from your platform and writes the finished configuration back as a cart item or a quote, with the full option list attached so production knows exactly what to build.
Three.js or Unity/WebGPU?
Three.js covers the large majority of commercial web 3D and runs everywhere without an install. We reach for WebGPU when the scene genuinely needs the compute, and we will tell you when a real-time web scene is the wrong answer and pre-rendered imagery would serve you better for less money.
06Nearby
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What we do
Three.js, WebGL & 3D Web Experiences
Product configurators, interactive 3D showrooms and WebGL interfaces built with Three.js and React Three Fiber — rendered live in the browser, with no plugin and no video fallback.