Fast frontends that search engines love
Next.js done properly: rendered on the server, indexed on day one.
A React app that ships a blank page to Googlebot is a marketing liability. We build with the Next.js App Router — server components, streaming, incremental regeneration and real caching — so pages arrive fast, rank properly and stay cheap to run.
Technologies
01Capabilities
SSR and ISR, not client-side guesswork
Content renders on the server and revalidates on a schedule or on demand, so crawlers, social previews and first-time visitors all get real HTML.
Headless architecture
One frontend over Strapi, WordPress, Magento or your own API — the editorial experience stays familiar while the performance profile changes completely.
Built-in internationalisation
Locale-aware routing with translated URL slugs, correct hreflang and a canonical strategy that avoids duplicate-content penalties. Exactly how this site is built.
Runs anywhere
Vercel when it fits, or a Docker image on your own EU infrastructure with the same ISR behaviour — no vendor lock-in, predictable hosting costs.
02Scope
What is included
- Next.js App Router applications and marketing sites
- Headless storefronts over Magento, Shopify or WooCommerce
- Headless CMS frontends on Strapi or WordPress
- Multilingual sites with localised routing and hreflang
- React component libraries and design system implementation
- Migration from Create React App, Gatsby or legacy SPAs
- Core Web Vitals and Lighthouse optimisation
- Self-hosted Next.js on Docker with ISR and CDN caching
- Accessibility (WCAG 2.2 AA) implementation and audits
- End-to-end testing with Playwright
03A frequent mistake
Choosing React does not make a site modern
We are regularly asked to rescue single-page applications that look impressive in a demo and perform badly in the field: a two-second blank screen, a layout that jumps twice, three hundred kilobytes of JavaScript to render an article, and a Search Console report full of pages Google saw as empty.
The fix is architectural. Render on the server by default. Send JavaScript only for the parts that are genuinely interactive. Cache aggressively at the edge and revalidate when content changes rather than on every request. Treat images, fonts and third-party scripts as budget items with real numbers attached.
Done that way, Next.js gives you both things at once — the developer experience your team wants and the loading behaviour your marketing team needs. We measure the result with field data, not a local Lighthouse run.
05Questions
Frequently asked questions
Is Next.js good for SEO?
Yes, when it is used correctly. Server rendering, generated metadata, canonical and hreflang tags, structured data, clean sitemaps and fast Core Web Vitals are all straightforward in the App Router. It is client-side-only React that hurts SEO — the framework itself does not.
Do we have to host on Vercel?
No. Vercel is excellent and we use it, but a self-hosted Next.js container on your own Linux server gives you the same rendering and revalidation behaviour with predictable costs and EU data residency. This site runs exactly that way, on our own infrastructure.
Can Next.js sit in front of our existing platform?
That is one of its strongest use cases. We keep Magento, WordPress or your ERP as the source of truth and rebuild only the presentation layer, which means a phased migration with no big-bang cut-over and no content re-entry.
How do you handle multilingual sites?
Locale-prefixed routing with translated slugs, a full hreflang matrix including x-default, per-locale sitemaps and localised structured data. The English and Romanian versions of this page are the same document in the CMS, which is what makes the language switcher land on the equivalent page rather than the home page.
06Nearby
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What we do
Next.js & React Development
Server-rendered Next.js applications and headless frontends — the modern web stack, built for Core Web Vitals, indexability and conversion rather than for a framework demo.