Content and commerce that editors actually enjoy
WordPress built like software, not like a template purchase.
A WordPress site should be fast, safe to update, and pleasant to edit. We build custom blocks in the block editor, keep the plugin count deliberately low, and ship on hardened Linux hosting with automated backups — so marketing can move quickly without calling a developer for every change.
Technologies
01Capabilities
Custom blocks, not page-builder sprawl
Editors get a small set of branded blocks that cannot break the layout. No Elementor bloat, no 400-request pages, no theme lock-in.
WooCommerce that survives Black Friday
Object caching, query tuning, background order processing and a checkout tested under real load — plus Romanian and EU payment, invoicing and courier integrations.
Security taken seriously
Hardened wp-config, least-privilege file permissions, WAF rules, 2FA, managed updates and off-site backups. We patch before the exploit lists do.
Headless when it pays off
Keep WordPress as the editorial backend and render the frontend in Next.js — the editing experience your team knows, with the performance of a modern app.
02Scope
What is included
- Custom WordPress theme and block development
- WooCommerce store build and migration
- Custom plugin development and third-party integrations
- Multilingual sites with WPML or Polylang
- Headless WordPress with Next.js and WPGraphQL
- Speed optimisation and Core Web Vitals work
- Security hardening, malware cleanup and recovery
- Managed hosting, updates and maintenance retainers
- Membership, LMS and booking systems
- Migration from Wix, Squarespace, Shopify or legacy CMS
03The honest version
WordPress is only as good as the discipline behind it
WordPress runs a large share of the web because it is flexible. That same flexibility is why so many sites end up slow and fragile: forty plugins, a premium theme nobody can update, and a page builder that ships 900KB of CSS to render a headline.
Our rule is simple — every plugin has to earn its place. We write the small pieces ourselves as tidy, documented code, use battle-tested plugins where they genuinely save months, and keep the dependency list short enough that updates are routine. Deployments run through Composer and WP-CLI, with staging, version control and rollbacks, exactly like any other application we maintain.
For WooCommerce we go further: order flows are load-tested, stock and pricing sync with your ERP or accounting software, invoices generate automatically, and the checkout is measured against real conversion data rather than opinion.
05Questions
Frequently asked questions
Can you fix or take over an existing WordPress site?
Yes, and it is common. We audit the theme, plugins, database and hosting, remove what is unsafe or unused, restore a proper deployment workflow, and then improve performance. If the site has been hacked we clean it, close the entry point and rebuild the update process so it does not happen again.
WooCommerce or Magento for our store?
WooCommerce is a strong fit up to roughly mid-sized catalogues where content and commerce blend and your team already lives in WordPress. Magento earns its complexity with large catalogues, complex B2B pricing, multi-warehouse stock and heavy ERP dependency. We are happy to make the call with your numbers on the table, including the honest answer that you may not need to move at all.
Do you use page builders?
Only when a client already depends on one and moving off it is not worth the cost. For new builds we use the native block editor with custom blocks — the editing experience is just as flexible, and the pages are typically several times lighter.
Can the site be bilingual, like this one?
Yes. We set up WPML or Polylang with proper hreflang, localised URLs and a translation workflow your team can run without a developer. For headless builds we handle localisation in Next.js, which is what powers the English and Romanian versions of this site.
06Nearby
Related services
Magento 2 & Adobe Commerce Development
Adobe Commerce certified developers building, replatforming and rescuing Magento 2 stores — from B2B price lists and ERP-driven catalogues to headless storefronts on Next.js.
Artificial intelligenceAI Development & Integration
LLM features, retrieval-augmented search, document extraction and workflow agents — built into your product, plus AI-assisted engineering that shortens our own delivery time.
Digital marketingSEO — Technical, Content & International
Technical SEO, content strategy and international hreflang architecture — done by people who can also ship the fix, not just file a ticket about it.
What we do
WordPress & WooCommerce Development
Custom WordPress themes, blocks and plugins — plus WooCommerce stores tuned for speed, security and organic traffic. No page-builder debt, no abandoned premium themes.