Be the answer, not just a result
Advertise where the question is asked: ChatGPT and AI search.
A growing share of buying research happens as a conversation with an AI assistant, not a list of ten blue links. ChatGPT now carries sponsored placements, and so do Microsoft Copilot, Perplexity and Google’s AI results. We plan, launch and run campaigns there — matched to the intent of the conversation rather than a keyword — and we pair them with the organic work that gets your brand cited in the answers themselves.
Technologies
01Capabilities
Intent, not keywords
Conversational placements are matched to what the person is trying to do in the chat. We build targeting and messaging around those moments — comparing options, asking for a recommendation, checking a price — instead of bidding on strings.
Creative that reads like an answer
An ad inside an assistant has to be useful or it is ignored. We write placements as concise, verifiable answers with a clear next step, tested in several variants and in both Romanian and English.
Measured to revenue
Every placement lands on a tracked page with server-side events and consent handled correctly, so you see leads and sales per campaign — not impressions in a new dashboard.
Paid and organic together
The same team makes your site citable by the models (structured data, clear entity pages, answer-shaped content), so paid presence and organic mentions reinforce each other.
02Scope
What is included
- Eligibility check and account setup on OpenAI’s advertising platform and the other AI channels available in your markets
- Conversational intent research: the questions and comparisons your buyers actually ask assistants
- Campaign structure, targeting and budget plan per channel
- Ad copy written as answers, in Romanian and English, with A/B variants
- Landing pages or page adjustments built to convert assistant traffic
- Conversion tracking with GA4, server-side tagging and Consent Mode v2
- Brand-mention and citation monitoring across ChatGPT, Copilot, Perplexity and Google AI results
- Generative engine optimisation: structured data, entity pages and answer-shaped content so the models cite you organically
- Monthly reporting on leads, sales and cost per acquisition per channel
- Ongoing optimisation of placements, messaging and budgets
03Why now
The search box is becoming a chat box
When someone asks an assistant “which ERP suits a 40-person distributor in Romania?” or “best Magento agency for a B2B shop”, there is no page two. There is one answer, perhaps a few sources, and — increasingly — a sponsored placement next to it. Being in that placement, and being one of the cited sources, is the new equivalent of ranking first.
The channels are young and change monthly, which is exactly why we treat them as an engineering problem rather than a media buy: tracked end to end, tested in small budgets first, scaled only on what converts, and reported in the same numbers as the rest of your marketing.
04How we run it
From eligibility to scale
Audit and eligibility
We check which AI advertising channels are available for your market and category, what your site needs to convert assistant traffic, and how you are currently mentioned by the models.
Intent map and plan
The conversations that matter, the messages for each, budgets per channel and the success metric agreed in advance.
Launch with tracking
Accounts, campaigns, creative and landing pages live, with server-side conversion tracking verified before the first euro is spent.
Test, then scale
Small budgets across variants and channels, weekly review, scaling what produces leads and cutting what does not.
05Questions
Frequently asked questions
Can we really advertise inside ChatGPT?
Yes. OpenAI has introduced sponsored placements in ChatGPT, shown alongside answers for conversations that match a commercial intent, and the other major assistants — Microsoft Copilot, Perplexity and Google’s AI results — have their own ad products. Availability by market and category is changing quickly; the first thing we do is confirm what is open to you today.
How is this different from Google Ads?
Targeting is based on the intent of a conversation rather than a keyword, placements are fewer and more prominent, and the creative has to read like a helpful answer. The measurement discipline is the same: tracked landing pages, server-side events and cost per acquisition.
Do you also get us mentioned organically in AI answers?
Yes. Generative engine optimisation — structured data, clear entity and product pages, content shaped as answers, consistent brand facts across the web — is part of the service, because paid placements work better when the model already knows and cites you.
What budget does it take?
Less than you would expect to learn, more than you would expect to scale. We start with a test budget across two or three intents, measure cost per lead for a month, and only then propose a monthly media plan. Our fee is separate from media spend and stated in advance.
Do we need to change our website?
Usually a little. Assistant traffic arrives with a specific question in mind, so the landing page has to answer it in the first screen and make the next step obvious. We adjust existing pages or build dedicated ones.
06Nearby
Related services
SEO — Technical, Content & International
Technical SEO, content strategy and international hreflang architecture — done by people who can also ship the fix, not just file a ticket about it.
Digital marketingPPC — Google Ads, Meta & Paid Media
Google Ads, Shopping, Performance Max, Meta and LinkedIn campaigns built on clean conversion data — with the tracking fixed before the budget starts.
Digital marketingConversion Rate Optimisation
Research-led CRO: analytics and session data, user testing, hypothesis-driven experiments and a checkout that stops leaking orders.
What we do
ChatGPT Ads & AI Search Advertising
Advertising inside ChatGPT and the other AI assistants people now ask instead of searching — campaign setup, intent targeting, conversational creative and measurement, run by a team that also makes your site citable by the models.