Follow-up that happens without anyone remembering
The revenue is in the follow-up nobody has time for.
Abandoned carts, dormant customers, expiring contracts, post-purchase cross-sell, re-engagement before churn — all of it is predictable and none of it happens reliably by hand. We build the automation and wire it to the systems that hold the truth.
Technologies
01Capabilities
Connected to the real data
Flows triggered by orders, stock, contract dates and support history from your actual systems — not a CSV somebody uploads monthly.
Lifecycle, not blasts
Welcome, browse and cart abandonment, post-purchase, replenishment, win-back and loyalty — each measured on incremental revenue.
CRM your sales team uses
Pipeline stages that match how you actually sell, automated data capture, and reporting that answers where deals stall.
Deliverability handled
SPF, DKIM, DMARC, warm-up, list hygiene and engagement segmentation. The best campaign is worthless in a spam folder.
02Scope
What is included
- Marketing automation platform selection and implementation
- E-commerce lifecycle flows: cart, browse, post-purchase, win-back
- B2B lead nurturing, scoring and sales handoff
- CRM implementation, migration and pipeline design
- Integration with e-commerce, ERP and support systems
- Transactional email design and deliverability setup
- WhatsApp, SMS and push channel integration
- Segmentation, personalisation and dynamic content
- GDPR-compliant consent, preference centre and suppression handling
- Campaign reporting and incremental revenue attribution
05Questions
Frequently asked questions
Which platform should we use?
For e-commerce, Klaviyo or Brevo usually give the best value per feature. For B2B with a real sales process, HubSpot or Pipedrive plus a dedicated email tool. We choose based on your data volume, integration needs and who will operate it daily — not on which vendor pays a partner commission.
Can it work with our ERP?
Yes, and it should. Purchase history, contract renewal dates and stock availability living in the ERP are exactly what make automation relevant instead of generic. We build that integration as part of the work.
How do you stay GDPR compliant?
Consent is captured with a record of when and how, preference centres let people choose channel and frequency, suppression lists are respected across every tool, and retention rules delete what you no longer have a reason to keep.
06Nearby
Related services
SEO — Technical, Content & International
Technical SEO, content strategy and international hreflang architecture — done by people who can also ship the fix, not just file a ticket about it.
Digital marketingPPC — Google Ads, Meta & Paid Media
Google Ads, Shopping, Performance Max, Meta and LinkedIn campaigns built on clean conversion data — with the tracking fixed before the budget starts.
Digital marketingConversion Rate Optimisation
Research-led CRO: analytics and session data, user testing, hypothesis-driven experiments and a checkout that stops leaking orders.
What we do
Marketing Automation & CRM
Email and lifecycle automation, lead scoring and CRM implementation — connected to your shop and ERP so campaigns run on real behaviour, not a stale export.