Mobile app development: native, cross-platform, and what an app project really involves

Companies ask for an app for three good reasons: field staff who need to work offline, customers who should be one tap from ordering or booking, and devices — scanners, cameras, sensors, cards — that the browser cannot reach. The app is only the visible part. Behind it sit a backend and APIs, push notifications, store accounts and review processes, crash reporting, and a release cycle that continues for as long as the app exists.

Native or cross-platform

Native — Kotlin for Android, Swift for iOS — gives the best performance, the fullest access to the platform and the smoothest experience, at the cost of two codebases. Cross-platform frameworks share code between the two and suit content-driven apps with ordinary UI. We recommend by the product: an app that leans on the camera, Bluetooth, background work or heavy UI goes native; a catalogue or booking app can share code. We build both, and we say which in the scope.

What the service includes

• Product definition — the user journeys, the offline cases, the platform features used, and a first release that ships.
• Design — platform-native patterns, accessibility, dark mode, tablets where relevant.
• Development — the app, the backend and APIs it needs, authentication, push, deep links, analytics.
• Device integrations — barcode and document scanning, NFC, Bluetooth, maps, payments, biometrics.
• Quality — automated tests, testing on real devices, beta distribution, crash and performance monitoring.
• Store release and after — Google Play and App Store accounts, listings, review handling, versioning, and the updates every OS release demands.

What to prepare

• Who uses the app and in what situations (connectivity, device, urgency).
• Which systems the app must read from and write to.
• Device features you need.
• Whether you already have developer accounts, a brand and a design.

Dedicated pages: mobile app development, Android and iOS.