Content and social media marketing for companies that sell to businesses
Content marketing is how a company gets found and trusted before the first call. What a content and social programme includes — strategy, production, distribution, measurement — and how to do it without a team of writers.
Buyers research before they talk to anyone: they read, compare, check LinkedIn, watch a short video, ask an AI assistant. Content marketing is the work of being present in that research with material that is genuinely useful — guides, case studies, comparisons, answers — and social media is how it reaches people who are not searching yet. For a B2B company it is the long game that makes every other channel cheaper.
What a content programme includes
- Strategy — audiences, questions they ask at each stage, topics mapped to search demand and to what the sales team hears, a calendar.
- Production — articles, case studies, guides, landing pages, newsletters and short video, written in Romanian and English by people who interview your specialists rather than invent authority.
- Social media — LinkedIn for B2B, Facebook and Instagram for consumer brands: a publishing rhythm, formats that work on each platform, community management.
- Digital PR and distribution — placements, partnerships, newsletters, repurposing one piece into many.
- Measurement — organic traffic, engagement, leads influenced, and the content that sales actually sends to prospects.
Doing it without a writing team
Most companies have the expertise and no time. We work from short interviews with your specialists, draft, and return for review — the knowledge is yours, the hours are ours. Nothing is published that your expert would not sign.
What to prepare
- The questions your sales team answers most often.
- Specialists willing to give thirty minutes a month.
- Existing material: presentations, proposals, support articles.
- Brand voice and the channels you already use.
Details on the content and social media marketing page.