Advertising in ChatGPT and AI search: a practical guide for companies
Sponsored placements now appear inside ChatGPT and the other AI assistants, next to the answer. What ChatGPT Ads and AI search advertising involve, how they differ from Google Ads, and how to get cited in the answers as well as advertised beside them.
A growing share of buying research is now a conversation: “which ERP suits a 40-person distributor?”, “best agency for a B2B Magento shop?”, “what does a document management system for a hospital cost?”. There is no page two in that conversation — one answer, a few cited sources and, increasingly, a sponsored placement beside them. OpenAI has brought advertising into ChatGPT; Microsoft Copilot, Perplexity and Google’s AI results have their own ad products. Being in the placement and being one of the cited sources is the new first position.
How it differs from search ads
Targeting follows the intent of the conversation rather than a keyword. Placements are fewer and more prominent. The creative must read like a useful answer with a clear next step, or it is ignored. Channels, formats and availability by market change monthly, which is why we treat them as engineering: tracked end to end, tested with small budgets, scaled on what converts.
What the service includes
- Eligibility and set-up — which AI advertising channels are open to your market and category, accounts and tracking in place.
- Intent research — the questions and comparisons your buyers actually ask assistants.
- Campaigns and creative — structure, targeting, budgets, answer-style copy in Romanian and English with variants.
- Landing pages — pages that answer the question in the first screen and convert assistant traffic.
- Generative engine optimisation — structured data, clear entity and product pages, answer-shaped content and consistent brand facts, so models cite you organically.
- Measurement — server-side conversion tracking, brand-mention monitoring across assistants, reporting on leads and cost per acquisition.
What to prepare
- The products or services to promote and their markets.
- Current ad accounts and analytics access.
- Pages that already answer buyer questions, or the willingness to build them.
- A test budget for the first month.
Details on the ChatGPT Ads and AI search advertising page.