E-commerce · Magento 2
Surub Optim — B2B fastener webshop on Magento 2
Online catalogue and webshop for a fastener distributor from Târgu Mureș: thousands of DIN/ISO screws, nuts, washers, chains and anchors, organised so a tradesperson finds the right standard in two clicks.
The challenge
Fasteners are sold by standard, not by name: a customer looks for “DIN 933 M10” or “ISO 7380 G10.9”, in a specific grade and coating, in trade quantities. A generic webshop template turns that into an unusable list. The catalogue had to mirror how the trade thinks — by DIN/ISO family, head type, thread and material — while staying simple enough for a small team to maintain without a developer.
What we built
A Magento 2 Open Source store with a category tree built around the DIN and ISO families the business actually stocks, a mega-menu that exposes the whole range from the homepage, product attributes for grade, coating and dimensions, and the Porto theme adapted to the brand. Customer accounts, wishlists, newsletter sign-up and an online chat entry point support repeat B2B orders; a blog module carries product guides. The site runs on a hardened Linux host behind Cloudflare.
The outcome
A catalogue the owners update themselves and a storefront that works equally on a workshop phone and an office desktop. Standards-based navigation means the pages rank for the exact part numbers customers search for.
Stack
